Once you’ve done your strategy and started to validate it by talking to your users, it’s time to think through your solutions. This week, Brian Dils, a product design lead at Mozilla, takes you through some key ways to improve your conversion rates by optimizing something that is not sexy but oh-so-important: forms!

Brian will take you through some key concepts and guidelines to ensure you capture the most amount of users via well-designed forms and sign-ups. For any business with a website, it’s the Secret Sauce of acquiring prospects and users.

Assignment

• Do a Wizard of Oz test: read your sign-up or other form out loud to a friend (ideally a potential user, and watch his/her reactions while responding to each question.
• Cut It Out. Go through your form and eliminate every field that gets in the way of obtaining the essential information you need on your user.

Reference

• Brian’s presentation can be found here.