Our Summit is going strong: after a day of hands-on learning, our teams have spent Saturday huddled in clusters, engaging new and current contributors, and metabolizing the bagels, pizza and candy to keep the fires burning.
Kicking off with workshops was the right move as this allowed the teams to digest new learnings for the hack day on Saturday.
Learnings? There were lots. On Friday we opened with marketing & communications: learning how to hone in on core messages and empower users to tell your story with WebFWD’s own Diane Bisgeier , and exploring the best ways to acquire users with Jane Finette who heads up user engagement at Mozilla.
Our teams went on to have some serious user experience (UX) analysis and evaluation of their websites by Mozilla UX experts Jennifer Morrow aka Boriss and Brian Dils ( a Mozillian with past stints at Adobe, Logitech and PayPal). The focus was on simplifying, which can be done with some simple tools not requiring fancy focus groups or labs. Prime example: the “Think Aloud Test” where you simply have an outsider look at your page and share every reaction aloud they have as they navigate the site. Effective and, significantly, scrappy—the currency of startups.
Next up were tech deep dives guided by Mozilla developers Myk Melez, Anant Narayanan and Fred Wenzel, who helped our teams with issues around web runtimes, scaling and sage wisdom around using tools your community wants to use (sounds obvious, isn’t always).
Rounding out the day were sessions with WebFWD’s own Pascal Finette and Mozilla’s Chief Financial Officer Jim Cook, who described his pattern of working for successful underdogs: Intuit (which challenged Microsoft), Netflix (which beat out Blockbuster), and now Mozilla (taking on walled gardens of the web). Pascal and Jim challenged the teams’ assumptions about who their customers are, and how much value they may place on what offerings.
Thus after a full Friday, our teams came to Saturday’s work day energized by new ideas for positioning their projects, with a full day to hackfully apply what they’d absorbed. Sunday was a chance to refine their pitching - which you can hear at 11am PST Monday at the Project Meeting on Air Mozilla. Onward!
Can you guess what our teams are listening to here?